I Make Jewelry. I Also Built a Pinterest Tool. Here's Why.
If you've been following Silverthaw for a while, you know the work. Stones sourced carefully, settings made by hand, pieces that are meant to last. What you probably don't know is that when I'm not at a market or at my bench, I work in tech. And a few months ago I got frustrated enough with a problem that I built something to fix it.
That thing is called Druzy. And this is how it happened.
Silverthaw sells at markets and online, which means Pinterest is supposed to be part of the plan. Pinterest is genuinely great for small product businesses - it's a search engine, not a social network, and the people using it are often actively shopping. A well-made pin can drive traffic to your shop for years after you post it. The math makes sense.
The problem is keeping up with it.
Every pin needs a keyword-rich title, a description written for search, a link to the right product page, the right board. Done well, it takes real time and real thought. Done badly, it does nothing. I kept starting and stopping - batching a week of content, then dropping it for a month, then feeling guilty about it, then starting again. The intention was always there. The consistency wasn't.
I tried the schedulers. They helped with timing but not with the actual work of writing good pin copy, which is where most of the time goes. I tried batching everything on a Sunday afternoon. That worked until it didn't.
Eventually I stopped trying to fix my habits and started thinking about the problem differently. The part that was killing me wasn't posting - it was starting from scratch every time. Staring at a photo of a ring and trying to remember what keywords I'd used last time, whether I'd already pinned this stone, what angle I hadn't tried yet.
So I built a tool to handle that part.
Druzy connects to your shop and helps you generate Pinterest content - keyword-researched titles and descriptions, pulled from what's actually being searched in your niche, ready to schedule. I built it for myself first. Then I thought about how many other small makers were probably doing the same thing I was: knowing Pinterest should be working for them and not being able to keep up with it.
It's not magic and it's not a replacement for having good products and good photos. But it removes the part of Pinterest marketing that was making me avoid it - the blank page, every time, for every pin.
Druzy is in open beta right now and free to use for the first six weeks. It's built for small product-based businesses. If you sell handmade goods and you've been meaning to figure out Pinterest, it might be worth a look.
The name comes from the same place as the jewelry world I work in - druzy is the crystalline texture you sometimes find on the surface of a stone. It felt right for a tool built by a maker, for makers.
